Yokohama Tire: “Learning” Made from Orange Peel

From a small piece of orange peel, through careful study, he made a "university ask" for environmental protection. Have you ever imagined that the dark orange tires on the road every day may have contributed to the development of the orange peel? Chairman of Yokohama Rubber (China) Co., Ltd. Takao Seiji pointed out during an exclusive interview with this reporter. One of the mysteries. As environmental protection has become a consensus among many companies, Yokohama Rubber Co., Ltd. has adopted environmental protection as one of its corporate principles many years ago, and has persisted in implementing it. It has also taken a step forward in the development of environmentally-friendly products.

Good product contributes to society

As early as in 1917, when Yokohama Rubber Co., Ltd. was established in Japan, "promoting the society with excellent products" became the entrepreneurial spirit of the company. In 1990, Yokohama Rubber Group once again took the entrepreneurial spirit into account and considered the company's image towards the new era of the 21st century. It has formulated a contemporary corporate philosophy that will continue to create happiness and wealth by condensing our sincere and technological products. Years later, although there have been minor changes in speech, the original intention remains the same.

When talking about the contribution to society, Takai Seiji told reporters sincerely, “Yokohama Rubber considers not only the benefits created by the company, but also what contributions it can make to society. Come to China. After the market, the company also adheres to the principle that although it is from Japan, as long as it conducts business activities in the Chinese market, it should regard itself as a Chinese company, and it must do its utmost to make its due contribution to the Chinese society and its people. ."

According to the reporter’s understanding, environmental protection as a viable concept was put on the agenda of Yokohama Rubber as early as in 1990. At that time, many companies had never been aware of the issue of environmental protection. “We are very clear that as a production-oriented company, the damage to the earth caused by our own manufacturing process is unavoidable. Therefore, the company has introduced the concept of environment into its own products and strived to delve into development. Products that are conducive to the global environment,” said Takai Xing.

Want to save energy, tire energy

The so-called kung fu pays off. Through continuous research and development, the company has pioneered the development of tires with low rolling resistance in terms of commodities. By reducing the rolling resistance, the rolling distance of the tires can be further increased by using the same amount of oil. To achieve the purpose of saving energy. This is also the origin of Yokohama's tires “Want to save energy, tire energy”. After the introduction of this concept, many brands have followed suit and studied. The rolling resistance and fuel relationship raised by Yokohama tires have attracted the attention of major manufacturers.

In addition, Yokohama Rubber will also focus on developing products that reduce the use of petroleum raw materials. Gao Jingxing points out that “the oil resources on the earth are limited, and the tires are used in a large number of petrochemical products in the production process, and the consumption of resources is quite large.” Yokohama Rubber found that not only sesame seeds and olives can be squeezed. Orange peel can also be used to extract oil, and the orange peel is treated as household garbage in daily life. The large amount of recycled orange peel does not cause any inconvenience. It only increases the utilization value of orange peel, which has no harm. . So the company took oil from the orange peel to replace oil as a raw material for the production of tires, this step once again leading the world. YOKOHAMA developed a tire that uses the oil extracted from the orange peel, which helps to save resources and reduce environmental damage. This has once again triggered the interest of major manufacturers in the industry. Gao Jingxing said: “Even if other companies start to follow the example of products containing natural ingredients, we wouldn’t mind being proud of them. We hope that the environmental protection concept we propose can be introduced by more manufacturers and then produce green. Environmental products come.”

Environmental protection is a principle

Many companies will put forward various incentive policies to promote environmental protection and sustain it when promoting environmental protection. For ordinary companies, it is difficult to focus on profits and insist on the concept of environmental protection. However, what surprised reporters is that Yokohama Rubber, which has continued the concept of environmental protection for many years, said that it has no incentive policy.

"In Yokohama Rubber, environmental protection is a very important principle that everyone must follow." Faced with the issue of the reporter, Takai Seiji said solemnly.

Takai pointed out that before the development of new products of Yokohama, they must accept strict environmental performance evaluation. Not only the manufacturing process and the product's own environmental performance, but also the energy consumed in the production process, the amount of raw materials used in the product, and whether it can be recycled, etc., must be subject to rigorous review. Newly-designed products must have breakthroughs in the environmental performance of previous generations of products, otherwise this product will not be able to obtain development licenses, nor will it be put into production. There is such an iron in the front. Every time new product research and development is carried out, we must implement green environmental protection. Therefore, for Yokohama Rubber, environmental protection has become the company's principle and does not require rewards before it can be done.

"YOKOHAMA Millennium Forest"

"YOKOHAMA Millenium Forest" is a plantation plant that has been undergoing extensive planting for approximately 10 years at Yokohama Rubber Group's seven domestic plants and 11 overseas factories. The domestic factory in Japan started with Hiratsuka Manufacturing Co., Ltd. in November 2007. Since then, tree-planting activities have been held from 2008 to 2010. The 11 overseas factories plan to start investigations in 2008 and promote tree planting activities in turn.

According to one of the basic guidelines put forward by the company in the medium and long-term development plan GD100 proposed by the company in 2006, “become a top-level environmental contribution company”, it is currently engaged in various forms of environmental protection activities. During the implementation of this activity, the factory not only stopped to reduce emissions to the minimum standard, but also explored how the factory made its due contribution to environmental protection and other positive environmental protection measures. During the exploration process, he learned about the concept of the environmentalist activities of the plant scientist Miyawaki, and the idea of ​​“building a native forest” advocated by him. If the "forest" is built in the factory, it can not only absorb carbon dioxide, but it can also play a role in preventing disasters, providing evacuation sites, resting places, etc. in the event of fire and earthquakes, and achieve good effects in terms of environment, safety, and comfort. “YOKOHAMA Millenium Forest” is based on an active environmental protection measure under the new medium and long-term business plan.

In order to reduce the effects of global warming, create a symbiotic relationship between humans and nature, and plant and regional symbiosis, “Forever Forest”, on November 1, 2008, the Yokohama Millennium Forest Planting Festival was held in Hangzhou Yokohama Tire Co., Ltd. On the same day, about 2,600 square meters of land in the factory area, Yokohama company senior leaders, all staff and their families more than 1,200 people, planting a total of 11 local main varieties of about 13,000 tree seedlings.

It is estimated that by the year of the 100th anniversary of the Yokohama Rubber Foundation in 2017, there will be about 500,000 tree plantings in 18 factories around the world.

"Ten years of tree-cultivation, a hundred years of education," I believe that Yokohama Rubber planted not only tree, but also has been rooted in the enterprise's green environmental protection spirit.

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